What is the Pegasus Project?
In April 2018, the Humboldt Broncos hockey team bus accident took 16 precious lives and devastated a community, a province and a country – with effects felt worldwide.
A group of Saskatchewan individuals believed that something good must come of such a horrific tragedy and discussed the concept of a unique vehicle project to raise funds for STARS air ambulance. Given the critical care provided by STARS and first responders to the Humboldt accident, and its survivors, our group chose them as the project benefactor.
STARS is currently in the midst of a fundraising campaign for a new fleet of helicopters and were thrilled at the prospect of this unique and exciting project/partnership:
A custom-built 1968 Ford Mustang Coupe would be built and then go to auction at the world- famous Barrett-Jackson auction in Scottsdale, Arizona.
Our experience from a similar project in 2013/2014, for the Jim Pattison Children’s Hospital, confirmed the need for an organized and strategic plan for this new initiative. Working with the team at STARS Saskatoon, we developed a committee and a project identity: “Pegasus Project”. Why Pegasus? The winged horse constellation represents the flight of STARS, the STARS themselves and of course the HORSE (Mustang).
The next key ingredient was securing the perfect ambassador. Saskatoon-born and raised stage, film and TV actor Kim Coates (Stratford, Broadway, Blackhawk Down, Sons of Anarchy, Bad Blood, etc.) was an easy choice and he immediately agreed without hesitation. Kim’s passion and personality for the Pegasus Project were a perfect match. Then, the hockey connection solidified with the support of Brayden Schenn, Jayden Schwartz, Tyler Bozak (St. Louis Blues) and Luke Schenn (Tampa Bay Lightning) – all of whom are proudly from Saskatchewan.
In August 2019, the Pegasus Project was unveiled at a media conference at STARS base in
Saskatoon, featuring Saskatchewan Premier Scott Moe and a host of media and supporters. Following a second media event (September 25, 2019) at STARS base – with the unveiling of one of the new helicopters – the Pegasus Project began to ramp up communications (social media and more) and include progress reports and events.
The Prairie Ford dealers of Saskatchewan confirmed their generous financial support of the project at an early date and plans are under way for “Road Show” events across the province, to allow as many people as possible to engage with the Pegasus Project, see the car, donate and learn more about STARS air ambulance.
In late 2020, two major donations drove the project forward: Conexus Credit Unions and MNP Accountants (SK) each donated $500,000 – incredible support during the challenging times of a pandemic. These local Saskatchewan companies joined the Pegasus Project with the passion and enthusiasm felt by our entire team.
Most recently, on March 16, 2021, former Humboldt Bronco Kaleb Dahlgren launched his book “Crossroads” – a captivating story of resiliency and inspiration. Kaleb is generously donating a portion of the sale of each copy of “Crossroads” to the STARS Pegasus Project – his kindness a reflection of his outstanding character and his way to give back to STARS.
As we look toward a busy year, culminating with the excitement of the car at the SEMA Show (Las Vegas) in November and the Barrett-Jackson Auction (Scottsdale, AZ) in January 2022, we invite you to join us on the journey of support for STARS.